The legend is back in 2009! Fiat has become the national market leader with 90% domestic model sales!

The legend is back in 2009! Fiat has become the national market leader with 90% domestic model sales!

Fiat has become the national market leader in passenger car and light commercial vehicle market in 2009 with a sales volume reaching 85 thousand units and a market share of 15.2%!

Fiat has become the king of light commercial vehicles in Turkey; and Fiat Fiorino outperformed the competitors by far!

Fiat Passenger Cars and Commercial Vehicles recorded a total of 13,342 vehicles including 9,232 light commercial vehicles in December and declared as the leader of the national market with a sales figure of 84,820 units at the end of the January-December 2009 period. Fiat Passenger Cars and Commercial Vehicles has been standing out as the leaders of the national passenger car and light commercial vehicle market by far since April and undersigned a significant success with the increase of sales by almost 40% when compared to the previous year.

Having sold 29,569 cars and 55,224 light commercial vehicles between January and December 2009, Fiat has become the 4th preferred brand in the passenger car segment and number 1 preferred brand in light commercial vehicle segment last year. 76,564 of the total sales (almost 90% of overall sales) at the end of 2009 were among Fiat Fiorino, Fiat Doblo, Fiat Linea and Fiat Albea Sole/Palio Sole models manufactured at Bursa plant of Tofas, positioning Fiat on top as per the domestic ratio in overall sales among global brands manufacturing in Turkey.